Pitti Uomo will be held in Italy from January 12 to 15, 2016. Since mature men are seen wearing T-shirts and denim, and young men wear vintage clothes and Victorian age beards, this edition’s main theme will focus on the present consumer attitude to live, dress and buy according to moods and attitudes and not according to actual age.
The motorcycle apparel brand Matchless London will participate in the show for the first time and Patrizia Pepe will launch its men’s wear line. Also debuting will be Champion by Beams, the collaboration collection with the well-known Japanese retailer.
Capsule and denim collections will be launched. A street style fashion blogger and photographer will launch a new collection with a contemporary illustrator and artist. The event will host over 1,205 brands, including 44 per cent from foreign countries. Out of the show’s exhibitors, 225 are new entries, representing 20 per cent of the total. The show expects to welcome 35,000 people out which 24,000 are buyers, with 8,660 coming from foreign countries.
The show will launch Make, The New Makers, a new section focused on craftsmanship applied to different materials and production techniques. Constellation Africa is a show dedicated to promoting young and talented designers from Africa.
www.pittimmagine.com/en/corporate/fairs/uomo.html
