Big Thinx, based in Bangalore, has been chosen by Italy-based luxe brand Prada for its maiden fashion tech accelerator program. Big Think works with e-commerce brands, fashion rental companies, bespoke clothing companies and uniform or work-wear businesses across the world. BigThinx’s neural networks create a personalised 3D virtual avatar from 2D images for fashion brands and their customers, using artificial intelligence using just two full-length smart phone pictures for its products Lyfsize and Lyflike to accurately predict body shapes and sizes. The app calculates 44 precise body measurements and body composition ratios with over 95 per cent accuracy in women and 98 per cent in men. The primary use case for the product is fashion and clothing companies. In the program, Prada will immerse itself into the inspiring, creative process, drawing on new ideas and connections.

Using technology effectively in fashion to optimise productivity is a big business opportunity. The convenience and ease of online retail stitched up with offline benefits of discovery and trials is an unbeatable combination. And in fashion it’s all about the right size and fit. E-commerce companies grapple with returns on clothing of which about more than half are zipped back due to incorrect fits. That’s where BigThinx wants to play.