O P Prahladka is the new chairman of the Export Promotion Council for Handicrafts (EPCH. He was earlier vice chairman.

EPCH is an apex organization of the trade and industry for promotion of Indian handicrafts.

Prahladka is a leading handicrafts exporter from the eastern region. He is a qualified electrical and electronic engineer and is an acknowledged expert in the use of craft materials like wood, horn, bone, shell, jute, cotton, cotton canvas, leather and other natural fibers in the most innovative way.

Prahladka has been instrumental in the establishment of the National Centre for Product and Development and is founder member of the Handicrafts and Carpet Skill Development Council.

He has been associated with EPCH since its inception and continues to play an important role for inspiring new entrepreneurs in the craft industry. He has played a key role in driving the growth of handicrafts in the eastern region of the country and at the national level by mentoring several artisan groups and new handicraft enterprises.

Export Promotion Council for Handicrafts was established in 1987 as a non-profit to promote, support, protect, maintain and increase the exports of handicrafts. The council has created the necessary infrastructure as well as marketing and information facilities which are availed of by member exporters and importers.