"Pure London has expanded its highly regarded content program with a line-up of over 30 industry experts offering visitors in-depth industry knowledge and smart insight alongside its curated selection of the world’s best manufacturers and brands. Across the three days from February 11 to 13 to be held at London Olympia, Pure London will deliver a series of seminars, keynote addresses, panel discussions, workshops, trend presentations and one-to-one’s covering hot topics including sustainability, the circular economy, creating powerful online content to grow your business, building an effective Instagram community, buying intelligence, tips for pricing, how to work with influencers, and building your brand. "

Pure London has expanded its highly regarded content program with a line-up of over 30 industry experts offering visitors in-depth industry knowledge and smart insight alongside its curated selection of the world’s best manufacturers and brands. Across the three days from February 11 to 13 to be held at London Olympia, Pure London will deliver a series of seminars, keynote addresses, panel discussions, workshops, trend presentations and one-to-one’s covering hot topics including sustainability, the circular economy, creating powerful online content to grow your business, building an effective Instagram community, buying intelligence, tips for pricing, how to work with influencers, and building your brand. Pure London now welcomes over 700 brands from 48 countries and over 10,000 UK and International visitors.

To enhance visitor experience and guide buying choice, both the Main Stage and Future Stage will offer inspirational daily catwalk shows and an exclusive WGSN buyer briefing showcasing the key trends for AW18/19 on February 11. More than 30 inspiring speakers have been secured across the three days, including a keynote address from author and Cosmopolitan Editor-in-Chief Farrar Storr. Others joining her on the programme include Alison Lowe and John Williams from the London College of Fashion, Sam Burgess from Social Mouth, Alice Ratcliffe from Appear Here, Shelly Tweed from The Retail Practice, Dessy Tsolova from Utelier, Karolina Barnes from Estila, Stylist Kalee Hewlett, Helen Goodwin at Made You Look, Andrew Stewart from Rupert Sanderson, and menswear influencers including Mitchell Webb, Ed Lemont, Paul McGregor and Carl Thompson.

Meet the experts

The hugely popular Meet the Experts sessions, which launched in July 2017, will again provide visitors with a unique opportunity to have 20-minute face-to-face discussions with many of the above names. You can book one or more free of charge sessions online with experts covering a host of relevant topics including visual merchandising, PR and marketing, social media and building your brand on Instagram, working with influencers, launching a brand and general business advice. For visitors starting out in the fashion industry, Pure London has introduced its ‘Retailers of the Future’ program. It’s a specially tailored and completely free program to help navigate the professional retail landscape and get ahead from the very beginning. As a part of the program, on February 13, the London College of Fashion would take over the Future Stage offering fashion career advice, a menswear styling session and digital marketing tricks and trends.

The new sourcing and manufacturing section Pure Origin will run its own dedicated content program discussing innovation, sustainability, fabrics of the future, reshoring, and the impact of Brexit on the fashion supply chain. Julie Driscoll, MD, Pure London, commented, “Our growing content program reflects our bold new manifesto for 2018 championing and celebrating fashion at its most ambitious. From our perspective, at Pure London, we are here to lead the market, influence the future and celebrate individuality. We bring passion, ideas, curiosity, face to face networking, and education together with an edit of the best international brands, creating a platform for great business and empowering visitors to bring fashion to life. We are seeing far-reaching changes in the industry from politics to pricing, so a key role of the education program is to look at all of these changes and challenges, create an environment to discuss them, provide insight from experts, and guide brands and retailers to negotiate positively through these uncertain but exciting times.”