Pure London, the UK's largest Festival of Fashion, is set to dominate Olympia London in just two weeks. The event will feature an extensive array of exhibitors, including several brands launching themselves into the UK market. Notable debuts include Twin by Tare Issacs, Enorsia, Poetiron, Hoodies & Stones, Wear Evelin, Yui-ga Dokson, FLIP, Rad Planet Friendly Industries, Jocie Juritz Collection, Kunor Diamonds, Eno Eco, and a collaborative effort from Ubere Mama.
Gloria Sandrucci, Event Director at Pure London, expressed her pride in the number of brands choosing the festival as their UK launch platform. With an extensive audience of buyers and visitors from around the world, Pure London facilitates connections between these industry professionals and a multitude of exciting brands.
The event offers trend reports, styling sessions, and leading seminars to assist brands venturing into the UK market. The lineup of new brands this season promises to impress attendees, and Sandrucci eagerly awaits their reactions when doors open on July 16th. The womenswear section will showcase Twin by Tare Isaac, known for its authentic Nigerian cultural influence.
Hoodies & Stones will present an alternative to Western fashion by incorporating traditional African culture into their designs. Poetiron offers a unique blend of art and fashion, turning clothing into wearable art pieces. FLIP, a reversible and unisex brand, joins the new POP Destination, while the Jocie Juritz Collection presents imaginative ankle boots featuring cat illustrations.
Eno Eco introduces an innovative collection of eco-conscious bras and swimwear designed for post-unilateral mastectomy wear, emphasizing sustainability and self-acceptance. Pure London will return to Kensington Olympia from July 16th to 18th, 2023, featuring over 250 brands unveiling their latest collections.
