In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show.
The new section will incorporate athleisure, nightwear, swimwear, lingerie, hosiery and will debut at the next show from February 09 -11, 2020 at Olympia London.
Alongside over 700 brands offering womens wear, menswear, footwear and accessories, young fashion, kids wear in Bubble at Pure London, ethical fashion in Pure Conscious and businesses from across the supply chain in Pure Origin, the February edition will present inspiring and educational content, keynote speakers and trend-led catwalk shows.
