Pure London will replace speakers’ plastic water bottles with sustainable glass ones, getting rid of plastic cutlery in all catering areas and installing easy-to-use recycling points conveniently around the site. The aim is not the rather difficult one of banning plastics altogether, but cutting down on the amount used.

Last year, Pure London launched the hallmark Power of One campaign, designed to unite the fashion industry to take steps toward a sustainable future. By creating a forward-thinking supply chain and taking positive action towards change, the show offers a platform for greener and healthier fashion and retail industries. There is also a key focus to further educate retailers on why they should be investing in and stocking sustainable brands, how to move forward with best practices and implement sustainability policies as part of their business structure.

The next Pure London will be February 10 to 12, 2019.

Pure London is the UK's leading trade fashion buying event, representing conscious fashion, women’s wear, men’s wear, footwear, accessories, young fashion and kids’ wear. The show offers buyers from UK and international independents, multiples, department stores, e-tailers and mail order the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts.