Pure London x JATC, the UK's premier fashion festival, has announced its theme, "Immersive Encounters," for the upcoming July 2024 event. The theme, inspired by the latest trends forecasted by Trendhub by BDA London, promises a seamless integration of fashion and technology, setting the stage for an unparalleled experience at the event, which merges two influential shows to lead the fashion agenda.
"Illusory," a key trend from Trendhub's S/S 25 forecasts, serves as the cornerstone of "Immersive Encounters." This theme explores the intersection of artificial intelligence and design, crafting immersive experiences that blur the lines between reality and illusion. Jennie Kwan, Head of Creative at Hyve, expresses excitement about bringing this concept to life, emphasizing its potential to redefine the creative landscape of the show.
The campaign imagery and graphics for "Immersive Encounters" will feature a vibrant color palette, including matte pearlescent tones and enduring shades, reflecting the dynamic fusion of digital elements with organic forms. Drawing on over 30 years of expertise in trend forecasting, Trendhub by BDA London promises to offer tangible directions that resonate across product design, marketing, and merchandising.
Terrie Isaac, Head of Creative at BDA London, underscores the significance of this collaboration, highlighting their commitment to translating innovative trends into actionable strategies for retailers. The partnership with Trendhub presents a unique opportunity for visitors and exhibitors to gain insights into future trends and consumer preferences, staying ahead of the curve in the fast-paced fashion industry.
Gloria Sandrucci, Event Director at Pure London, expresses excitement about the latest campaign theme, Immersive Encounters. The theme encapsulates creativity, diversity, and boldness, reflecting the industry's trajectory for S/S 25 and offering invaluable foresight for retailers seeking to curate sought-after collections.
Pure London x JATC will take place from 14th to 16th of July 2024 at Olympia London, promising an immersive journey into the future of fashion. From curated brand showcases on the catwalk to daily trend sessions, the event aims to redefine the fashion landscape, one trend at a time.
