Spinnova and ASK Scandinavia have teamed up to introduce the Nova tote bag, a sustainable fashion item combining innovation and Nordic design. Made with fabric containing 30 per cent wood-based Spinnova fibres and 70 per cent cotton, the bag is dyed using a natural method developed by Natural Indigo Finland, utilizing coffee waste from Paulig's roastery. The Nova tote is now available for pre-order at ASK Scandinavia’s webshop.

The bag comes in amber, a colour created from coffee waste, showcasing ASK Scandinavia’s minimalist design ethos paired with durability and functionality for daily use. Paulig’s Helsinki-based coffee roastery, one of Europe’s largest, processes millions of coffee packages annually. Despite optimized processes, some coffee ground waste remains, which Natural Indigo Finland transforms into sustainable dyes.

Natural Indigo Finland’s eco-friendly dyeing process employs natural tannins and eliminates harmful chemicals, offering a greener alternative to conventional methods. “This collaboration strongly supports sustainable development goals in the textile industry,” said Pasi Ainasoja, CEO of Natural Indigo Finland.

Anette Cantagallo, Director of Design and Sustainability at ASK Scandinavia, emphasized the partnership’s innovative spirit: “The ASK and Spinnova bag represents Nordic design and pioneering technology, demonstrating how sustainability can shape purposeful fashion.”

This launch aligns with Spinnova’s strategy to expand fibre market applications alongside technology development. “We’re thrilled to collaborate with innovators addressing textile production challenges, from fibres to dyeing,” said Shahriare Mahmood, Chief Product and Sustainability Officer at Spinnova.

The Nova tote highlights a shared commitment to sustainability, making it a standout in eco-conscious fashion.