Diesel has appointed Stefano Rosso as CEO of the label’s North American business. Stefano is Renzo Rosso’s son, and since 2005 he has held various positions within Rosso’s OTB group, which owns Diesel as well as other labels including Marni, Maison Margiela and Viktor & Rolf.
Stefano Rosso, 38, is a graduate of New York’s Fashion Institute of Technology, and worked in marketing and manufacturing at Diesel, before leaving the denim brand in 2011 and joining OTB.
There he first acted as director of corporate development, before being appointed co-CEO in 2013, with the specific responsibility of managing the group's corporate governance and guiding the People & Organisation function, with the goal of building the managerial team of the future.
Stefano Rosso will start in his new post in July, taking over the North American leadership from Tommaso Brusò, who has joined the Benetton group as COO.
In the USA, Diesel currently operates some twenty mono brand stores and fifteen outlets.
Diesel is an Italian denim brand. The new 887 square meter Diesel Planet opened in Italy has a new digital format. The shopping experience it offers is revolutionary and interactive. In addition to offering interior design inspired by the idea of an apartment with vintage furnishings, Persian carpets and wooden ceilings it also launches a new digital retail model with avant-garde technologies like various touch-points to enrich the purchasing experience with interactive content and information about the product.
