Better Cotton, the world's largest cotton sustainability initiative, and Cotton Egypt Association (CEA), the organization responsible for promoting and protecting Egyptian cotton worldwide, have forged a new strategic partnership aimed at expanding the Better Cotton program in Egypt.
Initially launched in 2020 by the Egyptian Cotton Project, implemented by the United Nations Industrial Development Organization (UNIDO) and funded by the Italian Agency for Development Cooperation and International Islamic Trade Finance Corporation (ITFC), this collaboration aims to bolster the sustainability and quality of Egyptian cotton production while ensuring fair working conditions for farmers.
Egyptian cotton's global renown for its exceptional quality, softness, and durability dates back to the 19th century, making it a symbol of luxury and excellence in the textile industry. However, in recent years, challenges such as climate change, water scarcity, and fluctuating market demands have posed significant threats to its sustainability. In response to the pressing need for proactive measures, CEA has joined forces with Better Cotton in Egypt.
Through this renewed partnership, both entities will work together to expand the adoption of sustainable farming techniques, provide comprehensive training and support to farmers, and ensure compliance with stringent environmental and social standards.
These practices will help Egyptian cotton farmers reduce water consumption, minimize chemical pesticide usage, and improve soil health, leading to more sustainable and resilient cotton production.
Additionally, the collaboration will enable CEA to leverage Better Cotton's extensive network of industry stakeholders, including brands, retailers, and textile mills committed to sourcing sustainable cotton.
This access to a broader market will ensure fair returns for farmers and bolster the growth of the Egyptian textile industry. This collaboration aligns perfectly with our vision to globally authenticate the legacy of Egyptian cotton.
Both Better Cotton and Cotton Egypt Association are confident that this strategic partnership will contribute to the long-term viability and competitiveness of Egyptian cotton, while also addressing the growing demand for sustainable and ethically produced textiles.
