Exhibitors noted a quiet yet positive turnout as the latest edition of fashion fabrics trade show Textile Forum defied Coronavirus panic by going ahead as planned. The show took place at One Marylebone, London from March 11-12, 2020. Despite Brexit challenges to the fashion market and the new threat of Coronavirus, mood remained quietly positive.

Around 40 exhibitors – mills, and manufacturers of textile products, trimmings and buttons – showcased at the event. They ranged from specialist lace manufacturers and leather producers to luxury garment makers, who were exceptions at the textile-focused show. Sustainability remained a buzzword across the show and shimmery tweeds, heavy textures, lace and florals were popular trends.

Although exhibitors said the show was much quieter show than usual, as a result of travel fear stemming from the coronavirus outbreak, they were positive about the buyers and businesses that they had seen. Most buyers in were from UK-based small-to-medium-sized businesses, and exhibitors were pleased with the presence of interesting start-ups. Bridal buyers made a notable appearance – despite fears over whether upcoming shows in their market would be going ahead.

For the third season running, the UK Fashion and Textile Association supported a manufacturing zone, where brands looking for UK product of garments and accessories could find those offering development and production services.