Destination Africa is on in Egypt from November 9 to 11, 2019. This is an opportunity for textile exports from Egypt to reach international markets through increasing shares in existing markets or by accessing new ones. Destination Africa is an annual international pan-African B2B sourcing event for the textile industry in Egypt. It brings together African textile, apparel and home textile manufacturers in one place along with international buyers.
The event has a regional exhibition with African countries’ pavilions. Destination Africa has witnessed outstanding success, with a growth of 74 per cent visitors since 2016, resulting in an increase in exhibitor numbers, exhibiting space, and the number of local, regional and international visitors. Around 150 exporters and 230 buyers from the United States and European Union are participating in the exhibition. There are field visits to textile and apparel factories. The participation of major international buyers working in the textile field is an opportunity for Egypt to maximise its benefits from its huge potential in the textile industry. Important bilateral meetings are being held in the exhibition to close export deals between Egyptian exporters and foreign buyers.
The US is the top export market for Egyptian textiles, followed by the EU and Arab markets.