As per recent data from the country’s Ministry of Commerce, driven by entrepreneurial initiatives, Turkiye’s towel exports to the United States continue to rise.
A company co-founded by a Turkish entrepreneur, American Soft Linen currently supplies 10 million Turkish-made towels to American consumers annually. Founded Reşit Akçam, CEO in 2013, American Soft Linen has become a trusted supplier to major US retailers, bringing the quality of Turkish cotton to the American market since 2016.
Starting as an online-only brand, the brand has quickly expanded and today supplies towels, bathrobes, and bathroom textiles to America's top retail giants. American Soft Linen has received over 100,000 customer reviews on online marketplaces and has been recognized as the best towel brand on Amazon.com since 2019, notes Akcam.
American Soft Linen has elevated the perception of Turkish cotton and towels in the US, emphasizes Akcam. Inspired by Turkish cotton's exceptional water absorbency and natural softness, the brand developed a unique thread technology. This special thread makes their towels more durable and softer, he adds.
Akçam notes, towel and bathrobe sets are the most popular products of American Soft Linen in the US The brand conducts all business online and is present on platforms like Amazon, Target, Walmart, Macy's, Wayfair, Bed Bath & Beyond, Overstock, Home Depot, Kohl's, and Kroger, as well as our own website, adds Ackam further.
Representing sophistication and superior quality, Turkish cotton bath towels are now considered as an investment option, notes Ackam. The brand has been successful in building a trade bridge between Turkey and the US, and plan to accelerate their growth and expand to new countries and cities, he affirms.
