Renowned Japanese retailer, Uniqlo will soon inaugurate its second Italy store in Rome, marking a significant stride in Fast Retailing's strategy to boost growth across Europe and North America. One of five slated openings for the spring-summer season, this new store signifies a pivotal moment for the company, states, Mark Barnatovic, COO, Uniqlo Italy.
The upcoming expansions, encompassing locations like Nice, Edinburgh, and additional outlets in Milan and London, underscore Fast Retailing's ambitious global aspirations. Despite facing stagnation in more mature markets like Japan, the company anticipates record performances in Europe and North America this year, propelled by robust revenue and profit figures.
Uniqlo's European presence has been further fortified by its top-selling stores, with Milan notably ranking among the group's best performers. As the company sets its sights on Rome, it prepares to navigate a competitive landscape, contending with established players like Zara, H&M, and local Italian brands.
Nestled within a historic arcade along Via del Corso, the store in Rome promises vast potential akin to its successful Milan counterpart. Spanning over 1,300 sq m across three floors, it will cater to both local residents and tourists, offering an immersive shopping experience.
Moreover, Uniqlo has embraced collaborations with local artists and designers, unveiling exclusive clothing lines tailored for the Roman clientele. By tapping into the essence of Romanita, or the Roman way of life, the brand seeks to resonate deeply with the local community, elevating its presence and resonance in the vibrant city of Rome.
