The US plus size clothing sector has gained prominence, capturing a dominant 40% market share in 2023 due to key factors driving demand. 

The country's substantial obese population, with over 40% of adults classified as such, propels the desire for fashionable and comfortable plus size garments. Noteworthy spending upticks on such attire stem from a burgeoning middle class and increased visibility of plus size models and celebrities. 

Americans' escalating caloric intake has elevated the average weight, further fueling the demand for plus size clothing. Retailers are responding to this demand by diversifying their offerings, with many major players and numerous online vendors specializing in plus size attire. 

Forecasts predict continued market expansion driven by factors like the growing obese population, middle-class affluence, and evolving dietary habits. 

The US holds a 40% market share, underpinned by factors including the expanding obese population and evolving eating habits. Retailers are expanding their plus size lines to meet mounting demand, and projections indicate sustained growth.