Designer Vaishali Shadangule has showcased her label at the New York Fashion Week spring-summer ’17 and at Elle in London.
Her clothing line encompasses contemporary and traditional Indian wear, Indo-western and western wear. Coming from Madhya Pradesh, she has devoted almost two decades to revisiting and reviving Indian textiles and today her label Vaishali is working in the areas of experimentation and exploration of Indian textiles.
She has produced and presented 16 successful collections at events like Wills India Fashion Week, Delhi and Lakmé Fashion Week since 2011. Her label’s mission is to bring traditional hand woven textiles into the mainstream market through innovative ideas. A glamorous, modern silhouette is melded with honest loom fabric and sprinkled with the fragrance of soil from distant Indian villages. Her creations are wearable souvenirs.
She challenges herself every time by choosing a new traditional textile from different states of India. She has successfully experimented with textiles like chanderi, maheshwari (Madhya Pradesh), paithani, khand (Maharashtra), khadi, jamdanis and tangails from West Bengal and presented them in her collections.
Besides designing for her label, she also has licensed her designs to retail houses. The designer will showcase her collections at Goa Couture Fashion Night 2016, November 27.
