Following the recent launch of its 'Timelesz' line, Zara continues to enhance its kids' division. The Inditex-led brand has infused a Japanese touch into its children's wear launching a new ‘jinbei’ collection. The collection customises the jinbei, the traditional Japanese summer garment akin to a kimono specifically for children and makes it available on the brand's online platform and in select stores.
This new line features two models: a romper with a V-neck and short sleeves for babies aged one to nine months, priced at €19.95, and a two-piece set for babies aged nine to 18 months, priced at €22.95. Each style is offered in three distinct designs, including geometric prints, floral motifs, and a navy blue color block option. The garments are primarily crafted from organic cotton certified by OCS or viscose, and they are produced in Spain.
With this launch, Zara not only diversifies its product offerings but also strengthens its international expansion strategy, particularly targeting Asian markets. This move further solidifies its position in the children's wear segment.
Zara's children's division gained significant momentum following the closure of Massimo Dutti's children's line in 2020. This strategic decision aimed to streamline and enhance Zara's offerings for young children. By the end of 2022, the initiative was further supported by the complete absorption of Kiddy’s Class, Inditex’s children's fashion subsidiary, simplifying the overall structure.
Founded in 1974, Zara had a retail network of 1,811 stores by the end of last year, encompassing both company-operated and franchised points of sale. As part of the Galician Inditex portfolio, Zara stands alongside brands such as Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties.
Zara, which reports its financial results together with Zara Home, recorded a 10 per cent increase in sales in the fiscal year 2023 compared to the previous year, reaching €26.05 billion.
