Renovating its outlet in Central Phuket, fast fashion brand Zara has converted it into the brand’s first tech-forward concept store in Thailand.
Launched in 2011, the store has more than doubled in size, from 840 sq m to more than 1,700 sq m. It features a white minimalist interior design and features technology tools that allow customers to integrate online and physical store platforms.
The store is a part of the brand’s global rollout of its new concept that aims to provide customers with a more spacious, innovative, and sustainable shopping experience. The Inditex-owned brand unveiled its first tech-forward concept store in Madrid, Spain in 2022. Focusing primarily on technology tools, the concept allows consumers to browse the store of their choice online, check available stock, shop online, and pick up their products in just two hours.
The concept also promotes store sustainability by using eco-friendly products and some of the most advanced environmental eco-efficient systems.
Zara has also launched this store concept in the US, India, and Portugal.
