Sethani Creation is strengthening its position in India’s men’s ethnic fabric supply chain as demand expands across kurtas, sherwanis and contemporary occasionwear. Based in Surat’s Padmavati Textile Market, the company supplies manufacturers, retailers and wholesalers with fabrics for traditional and fusion menswear. Its portfolio spans kurta, sherwani, Indo-Western, Modi Koti, Jodhpuri, embroidery and jacquard fabrics.
Wedding and festive demand widen fabric requirements
The opportunity extends beyond traditional festive dressing. Kurtas and coordinated ethnic sets have increasingly moved into everyday and semi-formal wardrobes, while wedding-led consumption continues to support premium fabrics and embellished surfaces. Sethani Creation’s multi-category sourcing model allows apparel businesses to procure fabrics for several silhouettes through one supplier, an advantage as retailers seek shorter procurement cycles and broader seasonal assortments.
Men’s ethnicwear is no longer restricted to a narrow festival calendar, says a Surat-based apparel sourcing executive. Retailers increasingly need fabric options that can serve weddings, celebrations and contemporary occasionwear, he adds.
Wholesale reach becomes the growth lever
Founded in 2007 by Mohit and Deepak Churiwal, Sethani Creation operates from Surat, one of India’s principal textile trading centres. The company states that it supplies customers across India and offers worldwide shipping, while maintaining a wholesale-focused model. BBusiness Standard+1
For the wider market, suppliers such as Sethani Creation stand to benefit as ethnicwear brands expand assortments and regional retailers seek differentiated fabrics without carrying excessive inventory.
Founded in 2007, Sethani Creation manufactures and wholesales men’s ethnic fabrics from Surat. Its key categories include kurta, sherwani, Indo-Western, Modi Koti and Jodhpuri fabrics. The company is focused on wholesale and broader distribution, but does not publicly disclose revenue or formal financial targets.
