Chennai Apparel Association is hosting the 14th edition of its garment fair from July 18. This is a platform for garment manufacturers and retailers of Tamil Nadu to expand business within the state and beyond and get a chance to understand the current market trends and upgrade themselves to new technologies.

This year the fair is being held at the Chennai Trade Centre and Convention Hall. Nearly 400 to 500 participants from all over India are expected to attend. Though the trend focus has always been the men’s apparel section, a great amount of emphasis is being given to the other sections namely women’s and children’s apparels. Brands like Lawman, Sunnex, Citrus and Perrymoni have been a constant. The plan is to introduce a new sari section, for which the organizers already in discussions with dealers and manufacturers.

This fair is open to all manufacturers and retailers in India. Participation in the fair consists of 75 per cent from other states and 25 per cent from Tamil Nadu. The fair hopes for a greater participation from Tamil Nadu in the long run.

The fair has seen a steady growth over the last twelve years. Starting with only 40 stalls it is now housing about 100 stalls. The intention is to grow, to be one of the biggest garment fairs of India by 2018.