Sportswear giant Adidas has launched a new sustainable initiative that rewards customers with coupons in exchange for their old clothes.
The sportswear company has launched this initiative for members of its loyalty club in the United Kingdom. The proposal encourages customers to deliver their used clothing in exchange for a coupon. The company implements this initiative in collaboration with the Stuffstr startup, which, once the customers’ clothes have been collected, is in charge of repairing it, selling it again or reusing it for the production of new clothes. It has already launched a sustainable collection this year in collaboration with Stella McCartney, called Futurecraft.loop.
The clothing return method is applied to those garments with a value starting from 20 pounds or higher through the Creator’s Club app, which will reward customers with coupons. Stuffstr will be dedicated to offering a free collection service for those products that want to be returned and will manage their resale possibilities.
Adidas launched a similar concept in Brazil, in 2012, and in Canada, in 2016, and plans to expand the initiative to other countries next year. Along the same lines, Burberry and The RealReal, the luxury goods shipping market, have recently announced similar bets for circular economy.
