Founded by Vicky Hassan in 1991 Miss Sixty, is all set for a global relaunch. The overall relaunch of Miss Sixty has been supervised by denim guru and connoisseur Adriano Goldschmied. The new collection has been entirely redesigned and upgraded to a premium denim level. In Asia Miss Sixty plan to open 150 stores between China and Hong Kong and will also start selling in Japan from S/S 2018.

The new Miss Sixty wants to keep its own original denim identity as 55% of its total offer will continue to be denim pieces, though it also includes a vast selection of dresses, tops, jackets together with some accessories and footwear models. Miss Sixty has already started its expansion strategy in Europe and Asia. In Europe they manage operations through their Sixty distribution head offices in Rome and their They aim to start selling through about 30 stores in Russia, 20 in Italy with key partners such as Sorelle Ramonda and Den Store, and about 20 in Germany. Aiming to start working with about 50 doors in Europe by F/W 2017/2018 and grow to about 100 by end of S/S 2018, the brand has ambitious plans.