Amazon has invested more than $2 billion in India. In all the Seattle-based online retail major is committed to $5 billion to India. Amazon India wants to grow big in fashion. The focus is also on growing Prime membership for the next six months and keeping the user engaged. Part of the infusion will be directed to Prime content development.

A year after launching its subscription-based Prime program in India, Amazon is focused on growing the selection and offerings under Prime, to increase membership and stickiness as renewals for the program will be at a full price of Rs 999 this year.

Part of the infusion could also be towards strengthening the network ahead of the festive season, the biggest sale event online, which arrives earlier this year in September. Amazon is gearing up for Diwali and the usual investment in logistics and warehousing will continue. These infusions will continue in a six to nine month interval for Amazon India to take on the competition for the next two to three years.

Amazon is committed to its India business with a long-term perspective to make e-commerce a habit for Indian customers and to investing in the necessary technology and infrastructure to grow the entire ecosystem.