Held from November 17-27, 2023, Amazon's Black Friday and Cyber Monday (BFCM) event proved to be a game-changer for Indian exporters, witnessing an impressive 80 per cent boost in business. Notably, the BFCM 2023 shopping spree led to a substantial 25 per cent uptick in the business of exporters, especially those based in Tier II and III cities like Karur, Junagadh, Erode, and Jaipur, showcasing robust year-on-year growth.
During the 11-day sale period, there was heightened global demand for Indian products, with North America, Europe, and the Middle East emerging as the top regions in terms of sales. Bhupen Wakankar, Director-Global Trade at Amazon India, attributes the ongoing success of Indian exporters to the increasing adoption of e-commerce exports by entrepreneurs. He emphasizes Amazon's commitment to supporting businesses of all sizes by providing access to logistics and infrastructure facilities to meet the evolving needs of customers. Additionally, the e-commerce giant aims to achieve $20 billion in cumulative exports from India by 2025.
Launched in 2015, Amazon India's global selling initiative has been instrumental in empowering Indian exporters to showcase and sell their products to a global audience.
