Renowned luxury couture label Anita Dongre has joined forces with Bemberg, the esteemed brand of cupro fibre by Asahi Kasei Corporation, Japan, to unveil their latest collection, 'Azure.' This collaboration marks a significant stride towards sustainable fashion, blending nature-inspired aesthetics with eco-friendly craftsmanship.

Anita Dongre, celebrated for her timeless elegance and sustainability ethos, seamlessly integrates Bemberg yarn into the 'Azure' collection, epitomizing a steadfast commitment to responsible fashion. The collection, reminiscent of the serene sea, boasts soft hues and delicate palettes, offering breezy dresses, kaftans, and elegant sets perfect for spring-summer wardrobes.

Founder and Creative Director of Anita Dongre, expressed her enthusiasm, highlighting the brand's dedication to consciousness in every aspect of their business. The 'Azure' collection signifies this dedication, featuring Bemberg yarn known for its luxurious feel and biodegradability, aligning perfectly with the brand's eco-mindfulness.

Takeshi Iitaka, General Manager of Bemberg Sales and Marketing Department two at Asahi Kasei Corporation, emphasized the collaboration's significance in promoting sustainable luxury fashion. The partnership resulted in a mesmerizing capsule collection embodying elegance and eco-mindfulness, utilizing the unique properties of Bemberg yarn.

This partnership underscores a shared vision for a more sustainable fashion industry, where environmental responsibility harmonizes with style and quality. The 'Azure' collection stands as a testament to this vision, offering discerning consumers garments of unparalleled beauty and environmental integrity.