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Aquascutum showcases timeless British style

Aquascutum, the acclaimed luxury fashion label from the UK, showcased its rich British heritage and timeless aesthetics at the fashion show in CENTRESTAGE. “As a leader in original fashion design, we supported CENTRESTAGE with this spectacular fashion show,” said Shirley Chan, Executive Director and CEO, YGM Group, “We acquired this brand a few years ago and hold worldwide rights for it. Aquascutum stands for sharp sophistication and understated elegance.”

The occasion commemorated Aquascutum’s 165th anniversary. Showcasing 60 different looks, including iconic pieces from archives and classic club check designs that highlight impeccable craftsmanship and timeless appeal. An exclusive preview of the label’s F/W ’16 and S/S17, menswear and womens wear collection showcased its creative reinterpretation of classic yet modern wardrobe staples embodying luxury and authenticity. The pioneer brand in waterproof wool paid homage to the quintessential British style, with its signature look on the ramp.

Aquascutum was founded in 1851, by a quality tailor-John Emary with the mission to provide stylish protection from unpredictable British weather. YGM Trading company acquired the license for Aquascutum for HK and Greater China in 1998, later in 2009, it acquired intellectual property rights for Asia and in 2012 YGM took complete control of brand by acquiring globally its UK arm.

 
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