Archroma, a global leader in sustainable specialty chemicals, is joining forces with ISPO Academy for a four-day Masterclass during ISPO Munich 2023, the world's premier sports industry trade fair. With over 50,000 visitors and 2,000 exhibitors anticipated, the event will focus on the theme "CIRCULARITY – Create | Adapt | Revive."
The ISPO Academy Masterclass serves as a nexus between education and industry, convening top students from leading design schools to collaborate on innovative sportswear concepts. This unique initiative fosters multidisciplinary thinking and forward-looking approaches, supported by industry innovators, including Archroma's Color Management business. The Masterclass concludes with a public presentation of workshop results on November 29.
Nora Kuehner, Founder and Chair of the ISPO Academy Master Class, emphasizes the event's evolution, urging participants to "Create, Adapt, and Revive" for meaningful product design, with Archroma's ongoing support.
Archroma, sponsoring the Masterclass for the fifth time, equips teams with The Color Atlas by Archroma—the industry's extensive library of 5,760 colors for cotton and polyester fibers. This resource empowers students to explore new design perspectives and ensure their presentations align with international eco-standards.
Chris Hipps, Global Director of Archroma Color Management, expresses excitement about sharing the company's unique perspectives on color and sustainability. The Color Atlas aims to inspire creative freedom and excellence among Masterclass students, offering off-the-shelf color inspiration for sustainable fashion design. The online version recently received the Business Expansion – Digital Platform award at the Just Style 2023 Excellence Awards.