Birla Cellulose, a leader in sustainable fiber solutions, hosted the second edition of its hub-meet at The Residency, Karur, on August 30, 2024. The event, attended by 110 key exporters and company owners from Karur, highlighted the impact of sustainable Man-Made Cellulosic Fibers (MMCF) in the Home Textiles sector.
The hub-meet concentrated on integrating sustainable MMCF solutions into home textiles, aiming to produce eco-friendly, high-quality products that meet modern sustainability standards. Key attendees included Gopal Krishnan, President of the Karur Textile Manufacturer Exporters Association; Velusamy, Assistant Director of the Textile Committee; Perumal, Managing Director of South Indian Textiles; and Kaliappan, Managing Director of Anboli Fabrics.
Notable value chain partners such as AGT Mills, PKPN, Kumaran, Sutlej Textiles, and Kumaraguru Mills demonstrated their commitment to sustainable practices. A significant highlight was the interest in Birla Cellulose’s flagship product, Spunshades, known for its Colour Lock Technology that prevents fabric fading through embedded dye pigments.
Gopal Krishnan expressed enthusiasm for incorporating Birla Cellulose’s fibers into Karur's home textiles sector, valued at approximately Rs 9000 crore Kaliappan praised the detailed presentation on fiber applications, while T Murugan, President Global Head, Business Development at Birla Cellulose, expressed gratitude for the positive response and anticipation for the future of sustainable home textiles.
