Birla Cellulose aims at reducing its water intensity by 50 per cent. This will be achieved by the application of new technologies based on the principles of reduce, reuse, recycle. Birla Cellulose is in the process of applying the most stringent norms across all its fiber manufacturing sites, by going beyond the applicable regulatory norms, and implementing European standards for wastewater discharge. Birla Cellulose is committed to improve the availability of water, the most precious shared resource, for the people and the planet. This is in alignment with the strategy of Birla Cellulose in making the business more sustainable by being the leader in implementation of sustainable business practices in the manmade cellulosic fiber industry. The best practices in the area of water management and innovations that allow multiple reuse of water, and technologies such as membrane processes to clean up and recycle wastewater, have been applied across all fiber sites of Birla Cellulose. This has resulted in some of the sites creating new benchmarks for water intensity in the global viscose industry.

The textile industry is one of the largest consumers of water during the production of fiber and fabric and for irrigation of crops like cotton. Climate change and water scarcity are the two biggest concerns of the global community today.