Son of a Tailor, based in Denmark, offers tailored outerwear for men. The brand takes an innovative approach to production to combat the problem of chronic waste. The company adheres to two core values – no fabric waste and no unsold inventory. Garments are made to order and cut from one piece, using the latest Shima Seiki 3D knitting machine technology, preventing overproduction and textile waste in the form of cut-offs. Customers provide their weight, height, age and shoe size when making an order. An algorithm uses these four criteria to create the perfect fit, based on data gathered from 30,000 men worldwide. The resulting customised fit is designed to ensure a low product return rate. All items are manufactured in the EU to ensure a high-quality product and fair working conditions.
The apparel industry produces an estimated 92 million tons of textile waste while garment production and transportation accounts for around ten per cent of global CO2 emissions. Conventional clothing production wastes up to 21 per cent of fabric in the cutting process. At the same time, 15 per cent to 20 per cent of clothes are wasted in unsold inventory and 60 per cent of purchased clothes are discarded after just one year.
