Brazilian textile and fashion companies made a notable mark at the latest Première Vision Paris edition, held from February 06-08, buoyed by the support of Texbrasil, a program fostering the internationalisation of Brazil's textile and fashion industry through collaboration between ApexBrasil and Abit.
This year witnessed the largest Brazilian delegation in 14 years, comprising esteemed brands like Atelier Lucius Vilar, Brand Têxtil, Ecosimple, Estúdio Rocha, Finileather, Innovativ, Lúdico Estampas, Moltec, Natural Cotton Color, Nina Galle, Nomad Studio, Nova Kaeru, Oficina Caramelo, Savyon, Stampa Studio, Studio Icertain, and Studio Paraizo.
The event yielded promising outcomes, with over 700 new connections established and sales exceeding $728,000 over the course of three days. Notably, business expectations soared to an impressive $6.5 million for the year. Carina Prieto, Creative Director, Lúdico Estampas, highlighted the invaluable connections forged with clients from key markets such as Russia, the United States, England, and France.
Lilian Kaddissi, Executive Superintendent -Strategic Projects, Abit, emphasised the positive reception from both brands and buyers, dubbing it the best February edition in five years. Buyers exhibited a heightened willingness to engage with Brazilian companies, signaling a prosperous outcome for the delegation.
The Brazilian presence at the event was further underscored by its commitment to sustainability, a central theme that garnered significant attention and recognition.
With 30,340 visitors and 1,180 exhibitors, sustainability emerged as a focal point, echoing the growing global interest in eco-conscious practices within the textile and fashion industry.
