European fashion retailer C&A plans to launch its new S/S 2024 men’s denim range made with Lycra Adaptiv, a special stretch fiber that adapts to the functional needs of the wearer and  its eventual slight shape and weight changes.

Made up by four different styles, the collection is designed to guarantee men extra comfort. It will be sold in 190 C&A stores across Europe and through the brand’s e-commerce at avarage prices of €49.90.

The new fiber, Lycra Adaptiv adapts to the functional needs of the wearer, giving a second-skin effect. Garments made with Lycra Adaptiv, follow the body's movements, adapting to different shapes and sizes and ensuring high levels of fit and comfort.

When the wearer is at rest, the polymer adapts its holding force to compression to provide the levels of fit, shape and control needed. When the wearer is in motion, the polymer adapts its stretch to provide better comfort in motion and a second-skin effect that allows the garment to stay perfectly in place.

This new C&A collection is the first range made using denim made with 92 per cent cotton, 6 per cent elastomultiester, known as Lycra T400, and 2 per cent by Lycra Adaptive, the first one in the market made with this fiber. 

The Lycra Company's dual-core technology also allows garments to last and not lose strength or shape after several washes. The brand also  makes online shopping easier, and allows for fewer returns as these garments fit better to different body shapes within a wider range of sizes.

 C&A's new men’s denim range is designed for a variety of different styles ranging from the most classic cuts to most body hugging styles.