Cherokee the global brand marketing platform with a portfolio of fashion and lifestyle brands, says it has entered into license agreements for its Hi-Tec and 50 Peaks brands in several key growth categories. The new licensing agreements with the Tharanco Group for men's and women's apparel and Interbrand for accessories including socks, gloves, and hats, mark a significant step toward broadening the Hi-Tec and 50 Peaks brands beyond footwear leveraging the brands' existing strong position in the outdoor and active markets.

Tharanco specializes in providing fashionable clothing that utilizes the latest trends and fabric technologies. The company is a name in the apparel and retail industry through its broad distribution of men’s and women’s brands in all retail tiers throughout North America and internationally.

Interbrand is a global accessories company with specific expertise in socks, headwear, gloves, scarves, and leather goods. Interbrand designs, markets and distributes products in over 35 countries through department stores, regional specialty, national athletic, big box outdoor, mass retailers and wholesale clubs in over 8,000 doors nationally. Hi-Tec is a sports and outdoor footwear brand.

Cherokee is partnering with industry-leading footwear, apparel and accessories specialists to ensure that the full potential of its Hi-Tec portfolio is realized. Partners like Carolina Footwear, Tharanco and Interbrand will allow Cherokee to quickly scale its newest outdoor and active lifestyle brands across multiple channels and categories.

The new collections will be available in national department stores and specialty and outdoor retailers throughout North America beginning early 2018. Cherokee, founded in 1973, is an American family brand offering classic and California casual comfort.