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Chinese sewing machines make inroads into India

Chinese sewing machine brands have captured the Indian market. Providing low cost, high quality and strong technical support, Chinese sewing machine brands have been able to shift the Indian market’s focus from Japanese or European brands towards them.

Jack has opened service centers in all major garment manufacturing hubs of India. More than a 100 Indian technicians have been trained by the sewing juggernaut. Not just garment units and main dealers, the brand provides training to sub dealers and small level distributors too. Jack has divided its business strategy into three segments: basic business with mid-low level customers; developing business with mid-high level customers; and future business with mid-high level customers. In the first category, it aims to sell basic lockstitch, overlock and interlock machines while in the second category Jack is currently focusing on mid-high level customers and wants to provide them intelligent and automatic solutions according to their needs.

Lincoln Sewing Machine has a range of technologies like the LK-1790A machine which is part of an intelligent computer direct drive, flat head buttonhole machine series. This machine performs buttonhole operation using a basting stitch mechanism and is effective on elastic materials such as knits, saving the cost of five laborers.

 
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