Cone Denim has partnered with Guatemalan designer Juan Carlos Gordillo and sustainable finishing company Jeanologia to launch an innovative denim collection at Kingpins New York.
The collection showcases sustainable designs and creative expression in a range of unique denim garments, blending artisanal craftsmanship with modern technology.
It features Cone Denim’s biodegradable fabrics, made with 100 per cent cotton, recycled cotton, and Tencel. These materials provide a lightweight, fluid foundation for Gordillo’s custom designs, which are hand-painted with abstract forms to create one-of-a-kind pieces. The brand blends traditional craftsmanship with modern technology to achieve a compelling design collaboration, says Pierette Scavuzzo, Design Director, Cone Denim.
The garments were finalized by Jeanologia at its Miami hub, using laser and ozone treatments to bring Gordillo’s vision to life. Their designs feature fine, hand-drawn lines and laser-cut patterns inspired by classic whiskers in weathered denim, adding a handcrafted aesthetic to the collection.
The garments embody a narrative of ethics, artistry, and transformation, emphasizes Gordillo. Each piece tells a story of raw, evocative beauty and functional elegance with the collection reconfirming the belief that quality, ethics, and sustainability are inseparable.
Known for his expertise in sustainable denim design, Gordillo earlier showcased his collections at the Vienna Fashion Week and Berlin Fashion Week. In 2023, he launched ReNacer, a collection that incorporated upcycled denim fabrics alongside innovative materials like Black Dry Denim from Tejidos Royo. Earlier, in 2019, he collaborated with Lenzing, Tejidos Royo, Officina39, and Tonello to launch Planet Rehab, a collection highlighting the denim industry’s commitment to reducing environmental impact.
The new collection reflects the growing demand for eco-friendly fashion, blending artistry and sustainability to create versatile pieces designed for everyday life. By combining Gordillo’s craftsmanship with Cone Denim’s sustainable fabrics and Jeanologia’s advanced finishing technology, the collection sets a benchmark for ethical and innovative denim design.