Green Theme Technologies (GTT) has announced the appointment of Courtney Harold as Head of Marketing. With over 25 years of experience spanning textiles, apparel, and footwear industries, Harold is set to lead marketing efforts for Empel, GTT's innovative, water-free, and PFAS-free durable water repellent (DWR) technology.
“I’m thrilled to join GTT and drive the market positioning of Empel,” Harold shared. “GTT’s commitment to sustainability and surpassing industry standards aligns perfectly with my passion for solving complex challenges. I look forward to positioning Empel as the leading sustainable performance fabric.”
Harold’s expertise includes brand building, market entry strategies, and product innovation. Her early career at Hill Holliday Advertising saw her craft impactful value propositions for Marshalls. Later, at Polartec, she played a pivotal role in shaping a consumer-focused brand identity.
She further honed her skills at Sappi Release Papers, where she spearheaded specification programs for apparel and footwear developers, forging a unique partnership with Nike. Harold also launched the first footwear supplier tradeshow for the world’s largest footwear expo and led Magic apparel tradeshow efforts in China, navigating the complexities of the Chinese market.
GTT’s CEO emphasized that Harold’s strategic vision and marketing expertise will be instrumental in driving Empel’s global recognition as a leader in sustainable DWR solutions. This appointment underscores GTT’s commitment to innovation and its position as a pioneer in sustainable textile technologies.
