Invista’s brand Cordura has a commitment to developing varying degrees of groundbreaking durable fiber and fabric technologies. Over the years, Cordura has worked hand-in-hand with leading brands in the textile industry to break barriers and pave the way for new durable solutions. Cordura is now launching a series of product collaborations and new fabric technologies - from engineered fabrics to performance naturals - that are dedicated to helping consumers Live DurableTM at Outdoor Retailer Summer Market. The innovations are in support of its latest brand campaign, building on the brand's durable 50-year heritage and underscoring its commitment to developing varying degrees of groundbreaking durable fiber and fabric technologies

Cordura fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, work wear and performance apparel.

Leading brands rely on Cordura fabrics. Brands like Reebok, Fox Racing, Mountain Hardwear, Outdoor Research, Levi's and Goldwin use Cordura fabrics for their gear and apparel products. Artistic Milliners uses Cordura denim fabric to provide long-lasting, reliable freshness and enhance the life of the garments.

In addition Cordura has three outdoor product innovations for 2017 –Authentic Heritage, Simplicity in Style and Going the Distance. Authentic Heritage fabrics aim to help achieve real performance, real results, versatility and reliability. Simplicity in Style has bags, packs and apparel with clean simple minimalistic lines and all around durable style. Going the Distance trend is about multi-functional fabrics that bring a range of hidden benefits. These combine the best of both worlds – strong with soft, fashion and function, durability with definition.