Copenhagen Fashion Week (CPHFW) willshowcase a few selected Danish and Nordic brands at a dedicated showroom during Paris Fashion Week SS25. A part of CPHFW’s ongoing efforts to support their economic growth, this initiative offersthese brands a platform to gain insights into the fashion industry and highlight their commitment to responsible practices.
In all, eight brands, that previously featured in CPHFW’s official show and presentation schedule, will participate in the showroom. Four of these brands—Alectra Rothschild / Masculina, Berner Kühl, Rolf Ekroth, and Stamm—are also part of CPHFW’s NewTalent incubator program. The other participating brands include A Roege Hove, Mfpen, Nicklas Skovgaard, and OpéraSport.
Each brand selected for the Paris showroom has met CPHFW’s stringent Sustainability Requirements, demonstrating their dedication to creating a more positive impact on the fashion industry and managing their environmental footprint. CPHFW emphasises, the inclusion of both established and emerging talent in the showroom underscores the importance of the journey towards sustainability and celebrates success stories of businesses that are scaling up while maintaining a positive impact.
Cecilie Thorsmark, CEO, CPHFW, says, event would serve as a significant opportunity to present CPHFW’s Sustainability Requirements and showcase the brands that meet these standards to the international fashion industry, she notes.
The initiative aims to also foster impactful collaborations that can accelerate the transition towards a more sustainable and positive fashion industry.
Supported by a shared grant pool from Danish ministers and the Danish Art Foundation, this initiative further emphasises the collaborative effort required to promote Danish and Nordic brands on a global stage.
