After three highly successful and action-packed days at the Postbahnhof venue, the Greenshowroom and the Ethical Fashion Show Berlin ended. Both shows saw substantially more visitor numbers and a variety of enthralling innovations.
Both of the green trade fairs won over audiences with high quality of collections displayed within a newly expanded space. The high visitor numbers seen on all three days of the events prove the great diversity of what the Messe Frankfurt is offering is of genuine appeal. Particularly from mainstream retailers, the organiser is registering even higher levels of interest, said Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.
With 179 international labels, the pair of trade fairs has once again earned their place both as the main platform for ecologically and fairly produced fashion during Berlin Fashion Week and as a unique hotspot within Europe for sustainable fashion. At Greenshowroom, a total of 40 international contemporary labels were on display. There, designers wowed audiences with their skilful mixing of styles, as glamour was excitingly combined with sporting chic. For the coming autumn/winter season, more colourful and contrasting looks are on trend. These include broad silhouettes combined with tailored fits and dusky tones set against showy colours.
Retailers have confirmed increasing demand for eco-fashion. The trend is continuing – more and more mainstream retailers are visiting Berlin as they plan to give a platform to eco-fashion. There was also an appreciable rise in the number of international visitors to the shows.