Danish start-up Son of a Tailor works on the strategy of make to order. Garments are knitted in one piece. For ordering, customers need to first provide their weight, height, age and shoe size. Then an algorithm creates a perfect fit using these four criteria, which helps the brands with low return rates due to the sizing challenge. Manufacturing of all its garments is done in the European Union.
The brand founded in 2014 specialises in men’s outerwear. Its zero waste pullover uses 3D knitting technology to eliminate textile waste and overproduction of garments. Convention clothing production wastes up to 12 per cent of fabric in the cutting process and Son of a Tailor’s method reduces the waste to under one per cent. As the company is made to order it has no stock inventory.
The apparel industry produced around 92 million tons of textile waste last year. Garment production and transportation account for around ten per cent of global CO2 emissions. Conventional clothing production wastes up to 21 per cent of fabric in the cutting process. At the same time, 15 per cent to 20 per cent of clothes are wasted in unsold inventory and 60 per cent of purchased clothes are discarded after just one year.
