After a quiet test run in 2024, Decathlon is launching a clothing line designed for everyday wear, rather than just athletic activities. The collection features leggings, zip-up jackets, T-shirts, and sweatshirts, available in unisex, men's, and women's styles.
Focusing on essential pieces with a sportswear base, the range doesn’t just reinvent fashion, but rather expands Decathlon's reach into the lifestyle market. This follows a trend of blending fashion and athletics, a path Decathlon began exploring years ago.
Loïc Movellan, Director – Communications, Decathlon Sportswear, explains, the brand has received significant feedback from customers indicating a desire for more refined designs, particularly in terms of product variety and color options. Essentially, the brand is responding to this customer need. Their existing products aren't ideally suited for daily wear, a gap the new lifestyle range aim to fill, explains Movellan.
Following the launch of this basics line, Decathlon plans to introduce additional collections including a clothing range inspired by vintage tennis aesthetics, and more fashion-forward outdoor apparel for the winter of 2025.
