Shift is set to return on June 29 and 30, following a successful debut. This year, the cutting-edge men's fashion event moves from the Yada Yada hall to MuZA in Zaandam, a larger and more striking venue within the Taets Art and Event Park.

Once a bullet factory, MuZA’s raw industrial aesthetic aligns perfectly with Shift’s forward-thinking vision. With over 4,500 square meters of space, the new venue allows for a greater number of brands, creating an expanded and immersive experience for visitors and exhibitors alike.

The decision to relocate to MuZA reflects Shift’s ambition and growth. The historic factory’s expansive halls, striking colonnades, and raw architecture provide an inspiring backdrop for a fashion event of this scale. The additional space enables Shift to feature more brands while also fostering unique and creative initiatives aimed at energizing retailers.

"We're excited to create a larger and more dynamic experience this year," says Rick van Rijthoven. "With the extra space, we're not just increasing the number of exhibitors but also introducing unexpected elements designed to inspire. Our plug-and-play concept makes it easy and cost-effective for brands to participate, encouraging international engagement and diversity."

Shift aims to establish itself as a leading international platform for retailers, buyers, and fashion professionals seeking the latest trends. The event will showcase a curated mix of established brands and emerging labels, offering opportunities to connect with designers and industry leaders. Beyond exhibitions, Shift will serve as a vibrant hub for networking and trend discovery, solidifying its position as a must-attend event in men’s fashion.