Hyosung has unveiled a new denim spandex brand Creora Fit. Hyosung is a South Korean elastane producer. Creora Fit is a spandex brand that gives denim 360 degree stretch both horizontally and vertically, unlike traditional denim with elastane that only stretches in a horizontal direction. When giving vertical elasticity with the traditional spandex, the fabric becomes warped. However, the Creora Fit technology has solved such problems.
As the bi-stretch denim with Creora Fit technology satisfies the consumer demand for a more comfortable wear and a perfect silhouette, it is expected to play a role in the rise of athleisure, one of the biggest trends in the fashion and retail worlds today.
Hyosung has partnered with Chonbang, South Korea’s denim product manufacturer, and Soorty of Pakistan, a leading global denim product manufacturer, to introduce the Creora Fit technology.
Hyosung will work with more brands to develop denims by using the Creora Fit technology and deliver consumer needs for more comfort and better fit at the same time. The company constantly looks for new ways to add value. Its innovation platforms are focused on improved processing value, enhanced functionality and new aesthetics.
www.creora.com/
