The fashion industry, ranging from global discount retailers to exclusive luxury brands, drives a significant part of the global economy. Fashion being the most challenging fields, is highly impacted by global economic uncertainty as well as distinct trends and industrial changes. In response to the pressure for growth and cost efficiency, many brands have started a series of initiatives to improve their speed to market and implement sustainable innovation in their core product design, manufacturing and supply chain processes.

Lectra, the technological partner for companies using fabrics and leather, put theory into practice at its recent fashion event by unveiling their latest 4.0 cutting room to more than 100 privileged industry professionals. To examine the real-life application of digitalization in fashion fashion Goes Digital” drew industry stakeholders and market experts from 20 countries, who gathered at Lectra’s International Advanced Technology Center (IATC) in Bordeaux-Cestas, France.

Lectra’s Cutting Room 4.0 is an embodiment of Lectra’s commitment to empowering its customers with the best solutions to thrive in this new digital era. This avant-garde technology leverages industry 4.0 principles to provide greater agility, throughput, cost efficiency and in particular scalability in order to respond seamlessly to small batches orders and shorter lead times.

Jean-Yves Collet, CEO of Treize Roches Couture, a high-end French womenswear manufacturer, says that Lectra’s latest technology would help Treize Roches speed up their artisanal production process to bring products faster to market and this would allow in the preparatory stages to automate the processes as much as possible and improve quality, productivity and training time.