Dondup, the iconic Italian designer denim brand, has joined forces with Bluesign, becoming the first major European denim company to enter the Bluesign System Partner network. This collaboration marks a significant step forward in Dondup’s commitment to sustainability, responsible production, and environmental leadership within the fashion industry.

Bluesign is renowned for its comprehensive approach to sustainable chemistry, focusing on environmental improvements, worker safety, and resource efficiency. As part of this partnership, Dondup joins Bluesign’s Denim Initiative, a global effort launched in March 2023 to revolutionize denim production. This initiative brings together leading denim brands and suppliers like Everlane, Reformation, Pure Denim, and ISKO, all dedicated to clean chemistry and sustainable practices.

Matteo Anchisi, CEO of Dondup, highlights the brand’s strong commitment to reducing its environmental footprint. By partnering with Bluesign, Dondup is advancing its mission to create denim that is not only stylish but also environmentally friendly and socially responsible. This collaboration positions Dondup as a leader in the fashion industry, setting new standards for transparency and accountability.

This partnership is expected to create a ripple effect throughout the fashion industry, inspiring suppliers, manufacturers, and raw material providers to adopt similar environmental and social standards. As Dondup implements Bluesign’s clean chemistry practices across its supply chain, the broader industry is likely to follow, driving significant advancements in sustainability.

Dondup’s collaboration with Bluesign positions the brand as a leader in the global movement towards sustainable fashion.