The two trade fairs for eco-conscious fashion, Greenshowroom and Ethical Fashion Show Berlin, will be presenting a high-calibre programme between January 19 and 21, 2016. Highlights of the two fashion shows include ‘Salonshow’ and ‘Ethical Fashion on Stage’. In addition, a showcase, talks, podium discussions and press tours will offer visitors innovative information and networking opportunities.
The line-up of exhibitors includes over 160 labels. More than 40 of these labels will be exhibiting in the Greenshowroom – a mix of popular names from the eco-fashion segment as well as newcomers. “We are particularly pleased with the strong support for the event from the high-fashion segment. This will enable visitors to experience a broad range of green fashion,” states Olaf Schmidt, Vice President Textiles & Textile Technologies for Messe Frankfurt.
After inauguration on January 19, 2016, the event programme will kick off with a podium discussion entitled: ‘Eco-fashion on the shop floor’. Among other topics, representatives of fashion brands and manufacturers will discuss how eco-fashion can be integrated into conventional retail ranges. The afternoon of the first day of the fair will be dominated by fashion shows, opening with the ‘Salonshow’ as the official offshoot event of the Mercedes-Benz Fashion Week Berlin. Designers at the Greenshowroom will present select high-fashion looks from their 2016/17 Autumn/Winter collections at the Postbahnhof. Part two of the fashion show programme will witness the ‘Ethical Fashion on Stage’ catwalk show, presenting streetwear and casualwear.
On Wednesday, further talks on current developments in sustainable fashion will be the focus. The podium discussion held as part of the “Create Green Breakfast” on Thursday, January 21, 2016 is dedicated to the topic of the circular economy. Guests including Michael Braungart, co-founder of the cradle-to-cradle design concept, Friederike von Wedel-Parlow, Director MA Sustainability in Fashion at ESMOD Berlin, and Brett Mathews from MCL Global will discuss the circular economy, cradle-to-cradle design and new techniques drawing on recycling and recycled materials.
As part of a special outdoor showcase, Ethical Fashion Show Berlin will highlight the recycling of textiles using innovative technologies. The showcase will be organised by GreenroomVoice. The Swiss company focuses on making the environmental and social efforts of outdoor fashion brands more transparent. Together with its partners, GreenroomVoice will present an insight into the state of the art in the outdoor fashion industry. Both established and up-and-coming outdoor labels will be featured.
www.messefrankfurt.com
