The European Commission has formally requested fast-fashion giant, Shein to provide detailed information about its product recommendation system and user data protection measures. The request requires Shein to disclose internal documents and details about how its algorithms suggest products.

The Commission is also seeking information on Shein's consumer protection practices, specifically how it safeguards user data and mitigates risks related to potentially illegal product sales, public health, and user well-being. Shein has until February 27, 2025 to comply. Failure to do so could result in a formal investigation and legal action.

This demand for transparency follows increased scrutiny of online marketplaces and their impact on consumers. The EU's Digital Services Act (DSA), now fully in effect, mandates greater transparency and accountability from large online platforms concerning hosted content and algorithms.