Eurojersey has signed a new three-year extension of its existing partnership with WWF Italia aimed at the conservation of water as a planetary resource. The new partnership will take the form of multiple activities such as the calculation of exact water footprint for Eurojersey’s branded ‘Sensitive’ stretch nylon textiles, the problems of synthetic microfibres and other plastics in the marine environment, together with the launch of a new campaign to promote sustainable fishing and the protection of sharks, as indicators of healthy marine eco-systems.

The company has launched the next phase of its ongoing environmental program, which it first started back in 2007. It has signed an extension of its existing partnership with WWF Italia, which focuses on the protection of marine ecosystems in the Mediterranean Sea, which includes funding for programs looking at the protection of sharks, addressing overfishing and issues of pollution.

The company is also collaborating in a new study with the CNR a National Research Council of Biella to produce a comparative analysis between Eurojersey’s ‘Sensitive fabrics’ and other synthetic fabrics of different blends to identify the amounts of released microplastic particles after washing and drying garments.

The company claims garments made of ‘Sensitive’ fabrics require little water during their production, are quick to dry and are durable which it says means they have an above average lifecycle and a general lower environmental impact that similar fabrics made elsewhere.

The company has recently joined the ZDHC. By joining the ZDHC, it will address the issue of hazardous chemicals and their associated risks in a systemic manner, by integrating special measures and controls in the manufacturing cycles without neglecting its responsibility and a greater transparency in its customer relations.