eVent Fabrics is rebranding its plant-based, ePTFE-free ‘Bio Waterproof” and ‘Bio Windproof” laminates as ‘stormST’ and ‘windstormST for the SS 2026 season. This move aligns with its brand evolution and new tagline, ‘defy the elements.’
The renaming reflects eVent’s commitment to sustainable, high-performance laminates for outdoor, activewear, fashion, hunt, fish, golf, cycling, and footwear markets. The company introduced Bio in 2016 but now sees the term as diluted in the marketplace.
“With sustainability at the forefront, we wanted names that better emphasize our products weather protection while reducing confusion,” said Chad Kelly, President of eVent Fabrics. The updated names align with the brand’s architecture and highlight performance attributes.
Starting February 2025, eVent will phase out Bio branding, including for footwear, ensuring a smooth transition for brand partners. Existing Bio products will remain in the market through mid-2026 to accommodate sales cycles.
eVent will debut stormST and windstormST at Performance Days in Munich this March, reinforcing its leadership in sustainable performance materials.
